PACFA course: Building Your Private Practice Course July 2026
PACFA online short course: The purpose of this course is to equip counselling and psychotherapy professionals with the necessary knowledge and skills to establish and run a successful private practice. At the end of the program, the participants will have a solid idea of their business strategy, marketing strategy (including digital and non-digital marketing), brand identity, ideal client profile, and how to use market segmentation to promote their business.
This is a practical hands-on course where the participants will have an opportunity to implement the material between sessions. They will be given easy-to-implement templates and tools to start applying what they have learned immediately.
Session Details
Session 1: Private practice fundamentals - memberships, insurance, renting rooms, bookkeeping and admin, business tools, etc.
Session 2: Vision of your ideal practice and what are the barriers to making it a reality – exploring external hurdles and internal barriers to making a private counselling practice a successful and thriving business.
Session 3: Finding your niche – exploring personal brand, market segmentation, and ideal client profile.
Session 4: Getting on the same page - writing a copy that attracts your perfect clients to your practice.
Session 5: Nuts and bolts – specific marketing/social media tools useful in running a private practice.
This is a 7.5-hour online course that runs once a week via 5 x 1.5 hour interactive webinar sessions from 6:00pm to 7:30pm AEDT.
Session Dates
- Tuesday 7 July
- Tuesday 14 July
- Tuesday 21 July
- Tuesday 28 July
- Tuesday 4 August
Please check your timezone to avoid disappointment
Recording provided to all registrants
Trainer: Anya Grichina
MSciMed (HIV, STI & Sexual Health), USyd; BCoun, ACAP.
Anya is a counsellor and an educator. She splits her time between her private practice in Newtown, Sydney, and teaching counselling at the Australian Institute of Professional Counsellors (AIPC). She specialises in relationship and sexual health counselling, working with couples and individuals.
She is acclaimed as an engaging and inspiring presenter whose seminars often change the way her students look at and feel about counselling and psychotherapy practice.
* Please note that presenter bios are prepared by the presenters and are shared as provided without modification. They reflect each presenter’s own professional journey and perspective.
Ticket Prices
Members: $260 + GST ($286)
Non-members: $320 + GST ($352)
CPD
This course does not confer CPD hours.
What to Expect After You Register
Once registered, you will receive a registration confirmation. Your Zoom link will be dispatched to you via email 24 hours before the course starts from the PACFA email address [email protected].
To ensure a seamless experience, we recommend adding these email addresses to your safe sender list to prevent any missed communications. The link stays the same for all sessions of the course.
This course is best enjoyed if you can participate interactively and work in breakout rooms; however, all recordings are provided (except for breakout room discussions).
Event Cancellations
Customers seeking to cancel their registration more than 5 working days (for courses) and 48 hours (for webinars) prior to the event date may request a credit to be applied to their account. Cancellations must be made in writing to [email protected]. Cancellations made with less notice than this are non-refundable or exchangeable. Credits are valid for up to a year from the purchase date. This policy is at PACFA's discretion and may change.
Registration
Registration ends 7/07/2026 4:00 PM AUSEST