The purpose of this course is to equip counselling and psychotherapy professionals with the necessary knowledge and skills to establish and run a successful private practice. At the end of the program the participants will have a solid idea of their business strategy, marketing strategy (including digital and non-digital marketing), brand identity, ideal client profile, and how to use market segmentation to promote their business. This is a practical hands-on course where the participants will have an opportunity to implement the material between sessions. They will be given easy to implement templates and tools to start applying what they have learned immediately.
Session 1 Vision of your ideal practice and what are the barriers to making it a reality – exploring external hurdles and internal barriers to making a private counselling practice a successful and thriving business.
Session 2 Finding your niche – exploring personal brand, market segmentation, and ideal client profile.
Session 3 Private practice fundamentals - memberships, insurance, renting rooms, bookkeeping and admin, business tools, etc.
Session 4 Ready to counsel, where are the clients? – exploring client acquisition and marketing strategies.
Session 5 Nuts and bolts – specific business and marketing tools useful in running a private practice
This is a 7.5 hour online course which runs once a week via 5 x 1.5 hour interactive webinar sessions. This course does not count towards CPD hours.
Trainer: Anya Grichina
MSciMed (HIV, STI & Sexual Health), USyd; BCoun, ACAP.
Anya is a counsellor and an educator. She splits her time between her private practice in Surry Hills, Sydney, and teaching counselling at the Australian Institute of Professional Counsellors (AIPC). She specialises in relationship and sexual health counselling, working with couples and individuals. She also works with clients with intellectual disabilities, using adjusted psychotherapy modalities and positive behaviour support plans. She is acclaimed as an engaging and inspiring presenter whose seminars often change the way her students look at and feel about counselling and psychotherapy practice.
This course is popular and often sells out quickly - please email [email protected] to be placed on a waiting list if your preferred course dates are not available on our events list.